Alexander McQueen

The day we all found out about his tragic death, I was doing some research for my thesis on fashion short films and the live streaming of shows. Although these aspects of the industry are quite new, that day one name kept popping up in literature; Alexander McQueen.

His innovative view on what a fashion show is and how it should evolve, has shaped and changed fashion. He was a story-teller, who saw the potential of film to get his vision and message across. I'm glad that I can somewhat honor him by mentioning his contribution to both industries in my thesis.

Alexander McQueen Interview from SHOWstudio on Vimeo.

Web Sales

2009 changed fashion history, when fashion brands invited you, the internet user, to their until now very exclusive incrowd-only fashion shows. The brands have discovered Web 2.0 and the social media. And when they started to stream their shows live, it seemed as if they are putting the press and networks present offside by giving the viewer at home the chance to witness it all live, and as it happens.

This season however, I get the impression they are trying to pull this off in another segment of the industry; the retailers. Both Burberry and Proenza Schouler launched a web shop, where some exclusive items of their newest collection, could be bought within limited time of the show. Apparently the Aviator-pieces are selling out very quickly. That Burberry is delivering the jackets within 8 weeks, just shows what a well-olied machine the brand is.

This all reminds me of what my professor was telling us yesterday, during our film history-course; How Hollywood started expanding and growing tremendously and at some point controlled the film productions, the film distribution and the exploitation of their own films, which they had to give back by court order.

Or maybe by now, my head is too focussed on searching impossible similarities between film and fashion. How I enjoy my thesis...

Either way, those are some amazing jackets. 'Add to shopping bag or put on wish list?'