So for the last past days, I've been going through literature on how elements from the film industry can influence the fashion world. And I've found quite a few. For instance, a film star or character can start up a trend easily, like the Louise Brooks-look or the Letty Lynton-dress.
But aside from influencing the public, film has cast a spell over some fashion designers as well. Jean Paul Gaultier and John Galliano, they both have a thing for Hollywood movies and film stars, hence their many collections inspired by the industry's golden age... (see: JPG haute couture 2009 & Galliano's Fall 2005)
Alexander McQueen, also a film-enthousiast, based some of his creations and fashion shows on Hitchcock's work or movies like The Shining and They Shoot Horses, Don't They? Also, after watching a Harry Potter-movie, the designer incorporated the chess segment in his 2005 spectacle, where the models functioned as pawns.
And the fashion business is catching up on the film world really quickly, with Burberry being the first fashion brand to broadcast their entire fashion show in 3D globally, only weeks after Avatar premiered.
My second term has started at the University of Leuven, and I had just begun pondering on my Fashion/Film-thesis -what content to include or exclude, why the subject is relevant, setting up my research part...-, that sort of things, when I came across this Twitter-message by Business of Fashion:
BREAKING: Burberry to beam live 3D fashion show from London to NY, LA, Paris, Hong Kong, with local hosts like Colette and Tina Brown.
Apparently the British label is hosting 'the first ever truly global fashion show… 3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together'. And those lucky fashion VIPs will catch up on the whole atmosphere of the fashion show as well, since there will be a pre-show segment filled with behind the scenes action and red carpet moments.
This for sure will be a part of fashion history, and even better, this is great material for my thesis-chapter How fashion is influenced by film -or at least by a motion picture technique which recently has been causing a small riot in theaters.
Too bad us mortals just have to witness the whole thing via live.burberry.com in 2D. You can comment and review the fashion show in real time through your facebook or Twitter-account.