Monday, February 8, 2010

Burberry 3D

My second term has started at the University of Leuven, and I had just begun pondering on my Fashion/Film-thesis -what content to include or exclude, why the subject is relevant, setting up my research part...-, that sort of things, when I came across this Twitter-message by Business of Fashion:

BREAKING: Burberry to beam live 3D fashion show from London to NY, LA, Paris, Hong Kong, with local hosts like Colette and Tina Brown.

Apparently the British label is hosting 'the first ever truly global fashion show… 3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together'. And those lucky fashion VIPs will catch up on the whole atmosphere of the fashion show as well, since there will be a pre-show segment filled with behind the scenes action and red carpet moments.

This for sure will be a part of fashion history, and even better, this is great material for my thesis-chapter How fashion is influenced by film -or at least by a motion picture technique which recently has been causing a small riot in theaters.

Too bad us mortals just have to witness the whole thing via in 2D. You can comment and review the fashion show in real time through your facebook or Twitter-account.
Save the date: February 23rd, at 4 PM. (WWD)

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