Finally, I ordered my must-read books via Amazon.com! I wish I've done it a lot sooner, because boy, the book I'm reading right now blows my mind! It is the best fashion-related book I've ever read!
Deluxe reveals how the milti-billion dollar industry works and why they do what they do: why brands set up outlet stores, why they display their it-bags at flagship store entrances, why some of them move their production to China, and why others don't...
I always thought that - as a 'communication scientist', who had more than a few marketing courses and studied some aspects of the fashion business up close - I knew pretty much all the essentials on the fashion business. Clearly, I didn't. This book is amazing. I can't put it down. Just two more chapters to go!
Up next: The End of Fashion - How Marketing Changed The Clothing Business Forever