Friday, January 20, 2012

Deluxe: How Luxury Lost Its Luster

Finally, I ordered my must-read books via! I wish I've done it a lot sooner, because boy, the book I'm reading right now blows my mind! It is the best fashion-related book I've ever read!

Deluxe reveals how the milti-billion dollar industry works and why they do what they do: why brands set up outlet stores,  why they display their it-bags at flagship store entrances, why some of them move their production to China, and why others don't...

I always thought that - as a 'communication scientist', who had more than a few marketing courses and studied some aspects of the fashion business up close - I knew pretty much all the essentials on the fashion business. Clearly, I didn't. This book is amazing. I can't put it down. Just two more chapters to go!

Up next: The End of Fashion - How Marketing Changed The Clothing Business Forever


  1. Sounds interesting. I love reading about the business side of the fashion world, it's mind blowing sometimes! Will be adding this to my reading list :)

  2. Absolutely brilliant!!!! Great post & nice blog! Have a great week.

  3. Read it, loved it! I got to use it for my thesis, that was fun :)