Deluxe reveals how the milti-billion dollar industry works and why they do what they do: why brands set up outlet stores, why they display their it-bags at flagship store entrances, why some of them move their production to China, and why others don't...
I always thought that - as a 'communication scientist', who had more than a few marketing courses and studied some aspects of the fashion business up close - I knew pretty much all the essentials on the fashion business. Clearly, I didn't. This book is amazing. I can't put it down. Just two more chapters to go!
Up next: The End of Fashion - How Marketing Changed The Clothing Business Forever
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Sounds interesting. I love reading about the business side of the fashion world, it's mind blowing sometimes! Will be adding this to my reading list :)
ReplyDeleteAbsolutely brilliant!!!! Great post & nice blog! Have a great week.
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Read it, loved it! I got to use it for my thesis, that was fun :)
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