Oona had invited us -as 'fashion bloggers'- for a roundtable meeting with the renowned street style photographer. And it was a great experience; listening to what his thoughts are on style and what his vision of The Sartorialist is.
Mr. Schuman comes off as a passionate person with a great love for what he does, not someone who takes it for granted, you know? Although he made a little joke from time to time during the conversation, I -unlike others there- do think that he takes his 'job' very seriously. I got the impression his experience in the fashion business has something to do with his success: not that he knows the right people, I'm sure he does, but he just sees the project as a brand. As something that needs to be perfect, consistent and of high quality at every time. But unlike some other brands, he does not compromise when it comes to his own work. When I asked him how he balances the commercial aspects -e. g. his project for Burberry 'Art of the Trench'- with his personal beliefs of style and his own integrity, he mentioned that when he's signing contracts he makes sure that the brand, which he is cooperating with, are hands off of the blog. And that he'll only put up pictures of the project on The Sartorialist he is comfortable with. "It's just that level of honesty and integrity, that's what [the brands] are buying into [when we are doing projects like this]" Mr. Schuman said.
Some communication scientists say that blogs are all about integrity and credibility. After yesterday, I can only say that The Sartorialist is just that...
Thank you, Mr. Schuman
and thank you, Oona and Maasmechelen Village!
And now for some good old fashioned childlike excitement;
did I mention that Patricia and me got to interview him for Jim Tv???
We were so nervous and didn't have the best questions since it was all done spontaneously... but Mr. Schuman is the best, he gives the best and longest answers, so we got our 10 minutes filled up perfectly!
Watch Jim Tv next week on wednesday night for the report!
Click on the pictures to enlarge them - credits go to the Oona-photographer!
Pictures my sister and I took
More pictures to come...