Monday, April 5, 2010

Coca Cola Light by Karl Lagerfeld

Apparently, Karl Lagerfeld shot Coca Cola Light's last campaign. The models starring are Coco Rocha and  his beloved Baptiste Giabiconi. Am I the only one who thinks this picture is quite boring? 

(source: design scene)

Edit: To whoever that cares: The campaign will be released in France on the 28th of April and limited edition boxes will be available Galeries Lafayette and Colette (WWD). 


  1. You're definitely not the only one... Looks like it has been shot in 10 minutes with Karl saying: "put some wind on Coco and Baptiste, darling, look as stupid as humanly possible"

  2. And is he roller skating by or just tripping because he sees Coco drinking diet coke from a crystal glass?

  3. Coco is an amazing model. And you're right, this shot lacks that something special. Could have been executed more effectively.


  4. coke probably had a huge say in what this image had to look like, and compared to Karl's editorial shoots it is boring. But he prob gets to do whatever he wants in those. Still a bit cute tho! Great blog!

  5. I think I could just buy the coke for the bottle, its beautiful!

    come join me and the fashionista's @